Bay Weld Boats
BRAND IDENTITY
BRAND IDENTITY
Homer, Alaska
Bay Weld Boats
A bold, versatile mark for an Alaskan boat builder known for their proprietary welded aluminum hull design.
Bay Weld needed an identity that could hold its own from Alaskan docks to Seattle trade shows, and be reproduced in everything from vinyl to thread to aluminum.
Local appeal, national horizons
The inspiration for the Bay Weld logo mark came from the proprietary aluminum hull that launched the company’s success.
The distinctive Bay Weld symbol has become a well-recognized apparel brand around the town and the state.
Homegrown and hard-working
The company has a history of two generations of commercial fishermen and welders and is a family affair.
